How We Work

AI-accelerated by default.Bespoke when it counts.

We use AI to build faster, smarter websites without losing the craft. When a project demands strategy and depth, we go full bespoke. Two lanes. Both fully custom. Neither templated.

Lane 1 · AI

Speed-led. AI-accelerated.

For coaches, consultants, and businesses who need a properly designed website without the four-week timeline. AI handles the heavy lifting. We handle the craft.

Lane 2 · Bespoke

Strategy-led. Fully custom.

For brands and businesses who want strategy, custom design, and a website built around them, not their software. The full AW Media experience.

Three project types.Two lanes each.

Same custom design quality across the board. The only thing that changes is process and time investment.

  1. 01 · Landing Page

    Landing Page

    One page, custom designed, built to convert. Pick the lane that fits your timeline and budget.

    AI Landing Page

    Speed-led. AI-accelerated.

    2 weeksturnaround

    One bespoke landing page, AI-accelerated, live in 2 weeks.

    • 1 high-converting landing page, custom designed (not templated)
    • AI-led design exploration, refined by our team
    • AI-generated copy, lightly edited and on-brand
    • Mobile-responsive build
    • Lead capture form + enquiry routing
    • Basic on-page SEO setup
    • 14 days post-launch support
    Get a tailored quote
    Bespoke Landing Page

    Strategy-led. Fully custom.

    4 weeksturnaround

    Strategy-led single page, fully custom, 4-week build.

    • 1 strategically designed landing page, fully custom
    • Discovery session before design starts
    • Human-led design with AI assisting in the background
    • Human-written copy, refined for conversion
    • Mobile-responsive build
    • Lead capture, integrations, analytics setup
    • Advanced on-page SEO + schema
    • 30 days post-launch support
    Get a tailored quote
  2. 02 · Website

    Website

    A full marketing site that does the heavy lifting. Either AI-accelerated for speed or fully bespoke for depth.

    Most popularAI Website

    Speed-led. AI-accelerated.

    4 weeksturnaround

    Up to 5 pages, AI-accelerated design and build, 4-week turnaround.

    • Up to 5 pages, custom designed (Home, About, Services, Contact + 1)
    • AI-led design exploration, refined by our team
    • AI-generated copy, lightly edited
    • Mobile-responsive build
    • Contact forms, basic integrations
    • On-page SEO setup
    • Google Analytics + Search Console
    • 14 days post-launch support
    Get a tailored quote
    Bespoke Website

    Strategy-led. Fully custom.

    6–8 weeksturnaround

    Up to 8 pages, strategy session, custom design system, 6–8 week build.

    • Up to 8 pages, fully bespoke (Home, About, Services, Contact + 4 custom)
    • Strategy session before design begins
    • Custom design system aligned to brand
    • Human-led copy with AI assistance
    • Booking, CRM, payment integrations as needed
    • Advanced on-page SEO + schema markup
    • Blog setup (optional)
    • 30 days post-launch support
    Get a tailored quote
  3. 03 · Online Store

    Online Store

    E-commerce that looks premium and is built to convert. Whether you need fast or full-fat, both lanes are made to sell.

    AI Online Store

    Speed-led. AI-accelerated.

    6 weeksturnaround

    Online store with up to 15 products, AI-accelerated, 6-week turnaround.

    • Up to 5 site pages + product catalogue
    • Up to 15 products loaded
    • AI-led design exploration
    • AI-generated copy + product descriptions
    • Payment gateway setup (Stripe / PayPal)
    • Standard shipping + tax configuration
    • Order confirmation emails
    • 14 days post-launch support
    Get a tailored quote
    Bespoke Online Store

    Strategy-led. Fully custom.

    10 weeksturnaround

    Full e-commerce build, conversion-optimised, 10-week build.

    • Everything in Bespoke Website
    • Up to 25 products loaded
    • Custom product page templates designed for conversion
    • Cart + checkout optimisation
    • Payment gateway, shipping, tax fully configured
    • Email automations (abandoned cart, order confirmation, follow-ups)
    • 30 days post-launch support
    Get a tailored quote
AI vs Bespoke

The differences,at a glance.

AW Media AI-Accelerated lane versus Bespoke lane compared across deliverables, process and support.
What you getAI laneBespoke lane
Design approachAI-led, refined by usStrategy-led, custom from scratch
CopywritingAI-generated, lightly editedHuman-written, AI-assisted
Strategy sessionBrief form onlyFull discovery session
CommunicationWhatsApp / Loom onlyDirect access throughout
Landing Page turnaround2 weeks4 weeks
Website turnaround4 weeks6–8 weeks
Store turnaround6 weeks10 weeks
Post-launch support14 days30 days
FAQ

The questionspeople actually ask.

Is the AI version templated?

No. Every AW Media site is custom designed. AI helps us build it faster. It doesn't make it generic.

Will my AI website look like everyone else's?

No. Your brand, your colours, your assets, your direction. AI just speeds up production. It doesn't decide what your site looks like.

What's actually different between AI and Bespoke?

Process and depth. AI gets you a custom-designed site faster, with us doing less hands-on work. Quicker turnaround and no full strategy session. Bespoke gets you the deep dive, the strategy, and more design exploration. Both look great. One's optimised for speed and value, the other for depth.

Can I upgrade from AI to Bespoke later?

Yes. If you start with an AI build and want to upgrade within 6 months, we credit your AI investment in full toward the bespoke version.

What if I need something between AI and Bespoke?

Talk to us. We can mix elements where it makes sense. For example, a bespoke design with AI-generated copy, or an AI build with a custom strategy session bolted on.

Do you do custom enterprise builds?

Yes. Memberships, complex integrations, multi-language, anything beyond a standard store. Quoted separately on enquiry.

Not surewhich lane?

Tell us about the project. We'll tell you straight.

Or send a message →
See our 314 reviews on Trustpilot