We protect what's working.
A redesign should never cost you rankings or traffic. We map, redirect and preserve before we touch the design.
Your site was fine five years ago. Now it's slow, dated and quietly losing you work. We redesign Sheffield websites so they look premium and convert again, while protecting the rankings and traffic you already have.
AW Media redesigns websites for Sheffield businesses whose current site has fallen behind. The signs are usually the same: it looks dated next to competitors, it's clunky on a phone, it takes forever to load, and the enquiries have slowed down. You don't need to start from zero, you need a redesign done properly.
Done badly, a redesign can wreck the Google rankings you've spent years earning. We plan every redesign around protecting them: your existing pages are mapped and 301-redirected, your best-performing content is kept and improved, and the technical foundations come out stronger than before.
The result is a site that looks like the business you are now, not the one you were when it launched: faster, sharper on mobile, and rebuilt around turning today's visitors into enquiries. AI-accelerated when you need it live fast, fully bespoke when the project calls for it.
A modern, custom design that makes you look premium again, built around your brand as it is today.
Every existing URL mapped and 301-redirected, best content kept, so you don't lose the Google positions you've earned.
Redesigns ship on fast, technically clean foundations, because a slow site loses visitors before it loads.
Clearer offers, stronger calls to action and smoother enquiry paths, so the new site actually wins more work.
We rework the copy and pages that already earn traffic instead of throwing them away.
Analytics on from day one, so you can see exactly what the redesign changed in traffic and enquiries.
A redesign should never cost you rankings or traffic. We map, redirect and preserve before we touch the design.
Sometimes it's the whole site, sometimes it's five key pages. We'll tell you straight what's costing you enquiries and what isn't.
450+ builds since 2016 and four years of back-to-back awards. We've redesigned sites in nearly every industry Sheffield has.
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LiveThe usual signs: it looks dated next to competitors, it's awkward on a phone, it loads slowly, you're embarrassed to send people to it, or enquiries have dropped while your traffic hasn't. If two or more of those sound familiar, a redesign will likely pay for itself.
Done carelessly, yes, it's one of the most common ways businesses lose rankings. Done properly, no. We map every existing URL, set up 301 redirects, keep the content that's earning traffic and strengthen the technical foundations, so rankings are protected and usually improve.
Yes. If you're on WordPress and happy there, we redesign within it. If your platform is genuinely holding you back, we'll say so and explain why, but we never force a rebuild you don't need.
It depends how much of the site needs rework. Every redesign is priced on its own scope. Book a free call and we'll review your current site and give you a straight number.
Starting again rather than refreshing? Custom small business websites in Sheffield.
Learn more →A new website with a dated logo on it still looks dated. Sort both at once with a full logo suite.
Learn more →Keep the rankings you've earned through the redesign, then go after the Google map pack.
Learn more →The named Sheffield team who'd be doing the redesign, and the rest of what we build.
Learn more →Book a free 20-minute redesign review. We'll tell you exactly what's costing you enquiries and what to keep, no obligation.
See our 314 reviews on Trustpilot