Onyx Lagree and Co
Two sisters opened the north of England's only Lagree studio. They had the space, the machines and a following watching the fit-out go up. What they did not have was anywhere to send them. No website, no booking link, not even a link in the Instagram bio, because there was nothing to put in it. We built the site, and then we built them a way to run it themselves without ever ringing us.
Client
- Name
- Paige & Kacey / Onyx Lagree and Co
- Industry
- Lagree & Hot Mat Pilates Studio
- Location
- Auckley, Doncaster
- Website
- Visit live site →
The challenge.
The whole business lived in a feed. Every enquiry arrived as a direct message, which meant somebody had to be holding a phone for the studio to take a booking, and anyone who scrolled past at eleven at night was gone.
Nobody in Doncaster was searching for the studio by name, because nobody knew it existed. They were searching for Lagree and for reformer Pilates, and the studio had to be the answer to those searches or the launch would be carried entirely by the feed.
Neither founder wanted to learn a website. Their words, not ours. A normal dashboard, a page builder and a login they use twice a year is how a site quietly goes out of date and starts lying to customers about prices.
Half the facts did not exist yet when we started building. No confirmed prices, no timetable, no headshots. A site plastered in TBC reads as not open yet, which is the opposite of what a studio needs in its first month.
Classes are run in TeamUp, which the studio manages itself. Typing the timetable onto the website as well would have meant two places to keep right, and one of them would have been wrong within a fortnight.
Our approach.
The design was built first and the software second, so nothing got flattened to fit a template. Then we hand-built the site around it in PHP with its own database, which means every word and every price is real text on the page that Google can read, not something hidden inside an embed.
Editing is the site itself. They open their own website, turn editing on, click the words and type. Click a photo and pick a different one. There is no dashboard to learn, no preview, no publish button to be frightened of. It saves as they go.
Anything that grows, they grow themselves. Adding a membership, retiring a class, writing a new question and answer, putting a new instructor up with her photo. All of it is add and remove, not a phone call to us.
Nothing they have not answered ever appears. A contact detail with no answer removes its own row rather than showing a placeholder, and the pricing section stays hidden until a real price exists. In editing mode they see every empty slot with a prompt in it, so the gaps are visible to them and invisible to customers.
Local search was designed in, not bolted on. Every page opens with a plain answer to the question it is named after, the studio's details are published in a form Google and the AI assistants can read, and the address was validated against the Royal Mail database before it went anywhere near the page.
The timetable is pulled live out of TeamUp, so what a customer sees is whatever the studio set this morning. If they ever want the hand-built version back, clearing one field in settings brings it back with no developer involved.
AI accelerated the build. A bespoke site with its own content system, on a studio's opening budget, is not something a business this size normally gets offered.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
The questions people askbefore they book.
Most people arriving at a Lagree studio have never heard of Lagree. So the site answers that first, in plain words, before it asks anyone for anything. What the workout is, how it differs from Pilates, which of the two classes to start with, what it costs, and when the next one runs. The timetable is the studio's real schedule, live out of their booking software.
The bit theyactually use.
Neither founder wanted to learn a website, so there is nothing to learn. They open their own site, turn editing on, and the page tells them what to do: click any text to change it, click a photo to swap it. Photos come from a library of everything they have uploaded before. Instructors, prices, classes and questions all add and remove themselves. Even the titles Google shows in search results are theirs to write. Shown on the studio's own back office.
What we built.
- Click-to-edit on the live page, no dashboard
- Photo swapping with a media library of past uploads
- Add and remove FAQs, classes, memberships and staff
- Live TeamUp timetable, managed in one place
- Enquiry inbox with spam traps, built in
- Page titles and descriptions the studio edits itself
- Local business and FAQ markup for Google and AI search
- Validated address, phone and hours in one place
- Cookie consent with analytics off by default
- Analytics and Search Console as paste-in fields
- Deploys that back up, verify and roll themselves back
- No plugins, no page builder, no monthly licences
The numbers.
Pieces of the site the studio changes itself, by clicking them on the live page
Live on opening week, with nothing marked TBC on any of them
Nothing to license, renew or pay for monthly. The site is theirs outright
Pulled live from the booking software they already run, so it is never typed twice
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