B3x Graphics Studio
Bex is an art director and designer in sport, with work for Spurs, the WSL, Bristol City and Woking behind her. We'd already built her site and shop. This year she rebranded and stepped up from freelancer to B3x Graphics Studio: still her on every project, with specialists behind her when a job needs them. The site had to catch up, so we rebuilt it on the new brand and gave her a way to add every new project herself.
Client
- Name
- B3x Graphics Studio
- Industry
- Art Direction & Design for Sport
- Location
- UK
- Website
- Visit live site →
The challenge.
The old site was built for a freelancer, and it did that job. But it was describing someone she'd moved on from.
Her buyers are clubs, leagues and brands. They land, look for three seconds, and want to know who she is, what she does and who she's done it for.
The studio idea is hard to say without a wall of text. More firepower than a freelancer, without an account manager stood between the client and Bex.
A designer's projects are the whole pitch, and no two look the same. Each one needed its own layout and colour, and she needed to add new ones without waiting on us.
Our approach.
Rebuilt from top to bottom on the new brand. The navy and sky blue, the new type, and pitch markings drawn quietly across the background.
The first screen answers the three-second question. Her name, what she does, and a row of the club and league badges she's worked with.
The studio section is a tactics board, not a paragraph. Bex sits in the middle, her specialists fan out around her, and there's one straight line from her to you to your goal. Visitors can drag the players around.
Featured work sits in a scroller you can drag, straight under the hero, so her best projects are the second thing anyone sees.
Every project page is now a proper case study. A full-width banner, the client, date and discipline, the brief, then the work laid out the way it deserves: big single images, pairs, grids, before and after sliders, scrolling studies and video. Each project carries its own background colour.
The Lab, her personal work, got rows that scroll on their own and drag, plus before and after sliders. The contact popup became a proper contact page, and the services, testimonials and footer were all redesigned.
It runs on a custom WordPress plugin with its own editor. She clicks any words or image on the live page to change them, and builds new projects from the same layouts, saving them as drafts until they're ready and ticking which ones lead the homepage. The layout is locked, so nothing she does can knock it off brand.
The shop stays on WooCommerce, restyled to sit with the new brand.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
Every project,its own stage.
Each case study gets a banner, the brief and its own colour, then the work laid out the way it was made to be seen.
More thana portfolio.
The studio pitch as a tactics board, The Lab's moving rows and sliders, the people she's worked with in their own words, and the shop.
What we built.
- Full rebuild on her new brand
- Interactive tactics board for the studio pitch
- Draggable featured projects scroller
- New project template with its own colour per project
- Project builder with 11 section types
- Click-to-edit editor on every page
- Drafts, duplicate and restore for projects
- The Lab with moving rows and before and after sliders
- New contact page, AI policy and footer
- Shop restyled to match
Love the subtle animation on the pitch markings, looks incredibly smart.
Bex
Art Director & Designer, B3x Graphics Studio
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