The Body Lab
In a crowded Wiltshire fitness market where every gym site looks the same, The Body Lab needed to instantly read 'this one's different'. We gave them a premium site that matches the experience inside the studio and turns local searches into booked sessions.
Client
- Name
- The Body Lab
- Industry
- Personal Training Studio
- Location
- Wiltshire, UK
- Website
- Visit live site →
The challenge.
Existing setup was on hosting that didn't scale. They needed reliability and speed before any redesign would land properly.
Local fitness market is crowded. Most gym sites look the same. Theirs had to instantly read 'this is different'.
Multiple offers (1:1 PT, group classes, body composition) that all needed clear paths without bloating the site.
Our approach.
Hosting transferred clean. Then we rebuilt the site bespoke in WordPress with a confident, premium aesthetic that matches the experience inside the studio.
Each service has its own dedicated section with proof, pricing, and a clear booking next step. No buried offers, no ambiguity.
Local SEO baked in from day one. Schema, Google Business Profile integration, and proper structured data for Wiltshire searches.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
What we built.
- Hosting transfer + bespoke WordPress build
- Premium studio-led visual design
- Multiple service paths (PT, classes, body comp)
- Booking + enquiry integrations
- Local SEO + schema markup
- Mobile-first responsive
Absolutely amazing. Alex and Paul were really patient and understanding when I was trying to figure out exactly what I wanted, nothing felt like it was too much trouble. They really care about making sure you feel happy with the end result. I love the new website, it's far exceeded my expectations. I can't recommend AW Media highly enough.
The Body Lab
Personal Training Studio, Wiltshire
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