Calibre Coaching
Calibre is a coaching team, not a one-man band, and the brand needed to look like it. We rebranded them, built the website to carry it, then put a proper content system and a client database underneath so the team can launch a new page or chase a new enquiry without waiting on us.
Client
- Name
- Morgan Cox / Calibre Coaching
- Industry
- Online Transformation Coaching
- Location
- UK
- Website
- Visit live site →
The challenge.
A team of coaches selling one standard. The old presence made them look like several separate people, so the standard never came across.
Every new coach, offer or campaign meant another page. Paying an agency each time is slow and expensive, and slow kills a launch.
Enquiries were arriving in scattered places. Anything that sits unanswered for a day is usually gone.
Our approach.
Custom rebrand first, then a fully bespoke website built around it. No template, no theme, so the crimson design stays exact and they own the lot outright.
A visual page builder where the team edits the real page, not a form. They click a headline and type on it, drag sections around, and build a whole new lead generation page from a styled starting point. The colours and type stay locked to the brand, so it cannot drift off-brand by accident.
A CRM built into the same system. Every enquiry is stored first, then pushed onward, so a lead is never lost if an outside tool is down. Google Analytics is reported inside the admin in plain English, alongside coach call pages with live booking calendars.
AI accelerated the build, which is why a custom platform came in at a fraction of the usual development cost. The design is ours, the craft is ours, and the saving went to the client.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
The social side.
The rebrand rolled out across social. Pinned grids, profile assets and highlight covers, one coach at a time, so a follower recognises Calibre wherever they land.
The systembehind it.
The part clients never see and the team uses every week. Enquiries, pages, images and traffic in one place, with no monthly platform fee and nobody to ask for permission. Enquiry details are blurred here for privacy.
What we built.
- Custom rebrand + bespoke website
- Visual on-page editor, no code
- Built-in CRM and lead inbox
- Lead generation page builder
- Coach call pages with live booking
- Analytics in plain English
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