Crown Labels
Crown Labels' work is sharp, but a slow, dated site was undercutting it in front of procurement buyers. We gave them a fast, modern B2B presence that sells their capability before the sales call, and moved them onto hosting that actually keeps up.
Client
- Name
- Crown Labels
- Industry
- Print & Labels
- Location
- UK
- Website
- Visit live site →
The challenge.
Old site was hosted with a provider that couldn't keep up. Slow load, frequent issues, no flexibility.
Industrial B2B sites often look dated by default. They wanted something modern that still felt credible to procurement buyers.
Wide product range across labels, packaging, and print services. The structure had to make finding the right product fast.
Our approach.
Migrated hosting to a managed setup with better performance and uptime. Then built the site bespoke in WordPress with a clean, modern industrial aesthetic.
Product taxonomy designed around how buyers actually search: by material, application, and finish. Not by internal departments.
Strong proof throughout: case studies, certifications, and machinery on display. The site sells the capability before the sales call.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
What we built.
- Hosting migration + bespoke WordPress build
- Industrial-modern visual language
- Buyer-led product taxonomy
- Capability showcase + machinery gallery
- Quote request system
- Optimised for procurement buyer journeys
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