Daniel James Coaching
Most coaches rebrand three years in, once the mismatch between the work and the look gets embarrassing. Dan skipped that. He came to us with a placeholder logo and a serious plan, and launched with a brand that already looked established.
Client
- Name
- Dan Owens / Daniel James Coaching
- Industry
- Online Coaching
- Location
- UK
- Website
- Visit live site →
The challenge.
The plan runs in two directions at once. Dan competes in bodybuilding and wants to coach competitors, but his everyday clients hear that word and assume it is not for them.
One identity had to serve both without splitting into two brands or watering either one down.
It had to hold up everywhere from day one, because a new business gets judged on the first thing anyone sees.
Our approach.
One shield mark that flexes. Light and warm for lifestyle clients, dark and high contrast with the orange running through it for the competing side. Same coach, same brand, and nobody lands on his page thinking this is not for them.
The full identity underneath it: logo suite, colour system, typography and brand guidelines, so it stays right whoever touches it next.
Then everything he needs to actually use it. Profile pictures, pinned posts, highlight covers and editable Canva templates, so he stays on brand without needing a designer for every post.
A branded client welcome pack to finish it, so a new sign-up gets the professional treatment from day one rather than a plain PDF.
Brand showcase.
One mark that flexes across both sides of the business, rolled out from profile picture to welcome pack. Fifteen minutes of his time and a few messages, start to finish.
What we built.
- Custom logo + brand identity
- One mark, two treatments
- Colour system + typography
- Full social media asset pack
- Editable Canva templates
- Branded client welcome pack
Service is absolutely unreal. Alex and his team are true masters of their craft, taking sometimes the most surface level ideas and building something amazing out of them. He goes above and beyond for you and your brand.
Dan Owens
Daniel James Coaching
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