The Full Tray
A recipe book for women in perimenopause and menopause, built as a product rather than a PDF. We did the brand, designed and typeset all 157 pages, then built the sales page it is sold from, with a price schedule that moves on its own.
Client
- Name
- Alex Hall Coaching
- Industry
- Coaching for Women 40+
- Location
- UK
- Website
- Visit live site →
The challenge.
Most coach ebooks are a Word document exported to PDF. This had to look like something off a shelf, because that is what it is charging for.
The content had a job to do, not just recipes. Fibre matters enormously for this audience, so the numbers had to be visible and honest on every page.
It needed a print edition as well as a digital one, which means real page geometry, a spine width and QR codes that actually resolve.
The sales page had to run a launch on its own, with prices that change on schedule, while staying editable by somebody who does not touch code.
Our approach.
Brand first: logo lockups in four colourways, a palette with measured contrast behind the coral rule, and a type system that holds up at recipe size and at cover size.
47 recipes across 5 chapters, designed page by page. 157 pages digital, 160 in print, with the fibre per serving on every recipe and 45 QR codes linking the print edition to the videos.
A 28 day plan that builds fibre deliberately from 34g to 49g a day, so the book teaches the habit rather than just feeding somebody for a month.
The sales page is a bespoke plugin with a locked content-only editor, so the wording and the price schedule can be changed without anything else being at risk.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
The page itsells from.
Written and built to do one job: explain what the book is, show enough of it, and take the payment.
The brandbehind it.
Spreads, the palette with its contrast ratios, and the type system that had to work at recipe size and cover size.
157 pages,designed properly.
Every page set by hand, with the fibre numbers on the recipe rather than buried in an appendix.
What we built.
- Full brand identity and guidelines
- 47 recipes across 5 chapters
- 157-page digital edition, 160-page print edition
- 45 videos, 45 QR codes in the print edition
- 28-day plan, fibre climbing 34g to 49g
- Bespoke sales page with scheduled pricing
- Content-only editor, locked layout
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