Her Era
Full brand set-up for Her Era. Identity, logo, palette, typography, and a four-page A4 landscape brand guidelines deck delivered as one polished system.
Client
- Name
- Her Era
- Industry
- Women's Lifestyle / Wellness
- Location
- UK
The challenge.
Brand starting from scratch. Naming, identity, palette, type duo, applications, the lot.
Tone is editorial-warm. Easy to default to generic-wellness aesthetics that would have killed the positioning.
Visual system had to flex across digital and print without fragmenting.
Our approach.
Locked direction with a warm oatmeal-taupe-espresso palette and a refined sans + script duo. Editorial, modern, distinctly Her Era.
Delivered a four-page A4 landscape brand guidelines deck: cover, logo system, palette + typography, application examples.
Built the system to scale into social, print, and future product without redesign.
The work.
Scroll inside the window to explore, or open the live site.
What we built.
- Logo system + variants
- Warm editorial colour palette
- Sans + script type duo
- 4-page brand guidelines deck
- Social + print applications
- Future-proofed visual system
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