ICM Education
Ongoing IG carousel design for a UK education brand. Editorial-style graphics that turn complex ideas into scrollable, shareable visuals.
Client
- Name
- ICM Education
- Industry
- Education / Coaching
- Location
- UK
- Website
- Visit live site →
The challenge.
Education-led content is dense by nature. Graphics had to make complex frameworks visually digestible.
Repeating cadence meant the system had to flex without losing identity.
Audience is sharp. Anything that read as cheap or generic would damage authority.
Our approach.
Editorial visual system: clear hierarchy, generous space, considered typography.
Recurring monthly packs designed around teaching moments.
Locked brand voice through colour and typographic discipline.
Weekly graphics.
A weekly social pack designed to keep the brand sharp across launches, education, and athlete features.
What we built.
- Editorial carousel system
- Recurring monthly packs
- Framework-led visual storytelling
- Typography-led identity
- Hand-finished, not template-spammed
- Ongoing creative direction
AW is the best to work with! He creates all our social media content, website, branding & lead magnets to a high standard every time. He's efficient and delivers all content on time consistently each week. His response times are excellent and the whole graphic process is smooth making it 10x easier to keep up with posting consistently on socials.
ICM Education
Online Coaching & Education
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