Matt McCullough
Fortnightly IG carousel design for an IFBB Pro coach. Editorial fitness graphics, AI-accelerated and hand-finished, that turn his coaching knowledge into scroll-stopping posts.
Client
- Name
- Matt McCullough / NXT LVL
- Industry
- IFBB Pro Coach / Physique Development
- Location
- UK
- Website
- Visit live site →
The challenge.
Coaching content on IG is saturated. Matt needed graphics that read as pro-level authority, not generic gym posts.
A fortnightly cadence demanded a system that ships fast without ever looking template-spammed.
The output had to actually drive enquiries, not just look good.
Our approach.
Built a NXT LVL carousel system: cover, hook, body and CTA on locked typography with the black, white and electric-yellow identity.
AI-accelerated production keeps the fortnightly turnaround fast, with every pack hand-finished and bespoke within the system.
Direct, technical tone in the copy, backed by sharp editorial design.
Weekly graphics.
A weekly social pack designed to keep the brand sharp across launches, education, and athlete features.
What we built.
- Custom IG carousel template system
- Recurring fortnightly packs
- Cover + body + CTA design
- AI-accelerated, hand-finished
- Locked brand identity in visuals
- Ongoing creative direction
The numbers.
Delivery cadence
Onboarded off the back of the content
These graphics are very good for traction. I'm bringing a lot of clients onboard because of these.
Matt McCullough
IFBB Pro / NXT LVL Physique Development
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