PrimeCore
Full brand set-up for PrimeCore. Identity built to scale across digital, content, and merchandise from day one.
Client
- Name
- PrimeCore
- Industry
- Coaching / Performance
- Location
- UK
The challenge.
Naming was strong but visual direction was wide open. Could have gone in five different directions.
Brand needed to feel modern and technical without leaning generic-tech.
Multi-product future. Identity system had to hold up as the offer grows.
Our approach.
Locked direction in a focused identity sprint. Modern, technical, confident.
Full system delivered: primary logo, marks, palette, typography, applications.
Built with future product lines and sub-brands in mind. The system flexes.
Rebrand showcase.
From Big Pete to PrimeCore. New logo, new identity, and a relaunch-ready social system.
What we built.
- Logo system + variants
- Colour + typography system
- Brand guidelines
- Social + content templates
- Sub-brand-ready architecture
- Print + digital application pack
AW doesn't just “design” he actually understands you. Who you are. What you stand for. The tone you carry. The standard you operate at. When I explained the new brand name, why I was pivoting, and the direction I wanted to build towards, he nailed it in one attempt. The entire process was completely painless. Quick turnaround, and any minor amendments were handled immediately, not just changed, but understood. He gets the rationale behind decisions, which means you never feel like you're compromising on your vision just to get something finished. When you're working with a graphic designer, trust is everything. They're shaping the first impression people have of your brand, and that matters. That's exactly why I won't go anywhere else.
Pete
PrimeCore
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