Redefining Shakti
Logo design plus a bespoke landing page for a women's wellness brand. Soft, considered, and confidently feminine without leaning generic.

Client
- Name
- Redefining Shakti
- Industry
- Women's Wellness
- Location
- UK
- Website
- Visit live site →
The challenge.
Wellness space is saturated with the same visual cues: soft pinks, hand-lettered scripts, generic mandalas. They wanted to feel different.
Brand needed to read sophisticated and ceremonial without becoming inaccessible.
Single offer, single page. The full story had to land in one scroll.
Our approach.
Logo first: a refined mark that respects the Shakti reference without resorting to cliché.
Landing page built around the logo's visual language. Considered typography, warm palette, generous spacing.
Narrative copy structure: invitation, philosophy, what's inside, who it's for, how to join.
The work.

Scroll inside the window to explore, or open the live site.

Scroll inside the phone to explore the mobile layout.
What we built.
- Logo + brand mark design
- Bespoke landing page build
- Considered typography + palette
- Single-offer narrative structure
- Mobile-first responsive
- Booking + enquiry integration
The absolute best experience from start to finish. Could not be happier with the outcome of working with Alex and Paul. From the first initial call, Alex has taken the vision of the brand I wanted to build and helped bring it to life. Alongside the logo design, the AW Media team have built my website and helped out with my socials. Super professional, reliable and easy to work with, will never work with another designer again. It turned out even better than I could've imagined.
Redefining Shakti
Women's Wellness
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