Spotlight School of Dance
Forty years of teaching Sheffield to dance, and a website that told none of it. Parents searching for a class locally were meeting a dated page instead of one of the few schools in the city set up for every child, whatever their needs.
Client
- Name
- Spotlight School of Dance
- Industry
- Dance School
- Location
- Sheffield, UK
- Website
- Visit live site →
The challenge.
Four decades of history and an award-winning inclusion programme, none of it visible. The site was actively underselling the school.
Parents decide fast and on a phone. Class, age, day, place, price. If those answers are buried, they book somewhere else.
Local search is where this is won. If you do not come up for dance classes in Sheffield, the rest of it does not matter.
Our approach.
A warm, confident rebuild that leads with the two things nobody else can claim: over 40 years of teaching, and classes genuinely open to every age and every ability.
Structure built around how a parent actually chooses. Classes by style and age, a clear timetable, and a free trial as the obvious next step from every page.
Full on-page SEO across every live page, targeting the real local searches, plus hosting, SSL and security handled so the school never has to think about it.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
What we built.
- Full website rebuild
- Free trial booking as the primary CTA
- Classes + timetable structure
- Inclusion programmes given their own home
- On-page SEO across every page
- Hosting, SSL + security
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